Dr. Wayne Coates holds a Doctorate in Agricultural Engineering from Oklahoma State University, Stillwater. He was the head of air and land management studies at the University of Arizona for 25 years. What began as agri-business missionary work, Dr. Coates spent in excess 17 years growing Salvia Hispanic L crops throughout Central and South America, identifying the best soil conditions, climate, and elevations to grow this crop that will provide the highest quality nutrition. He has accomplished this goal and is bringing this wonderful super food, which has been certified as a whole food by the Food and Drug Administration (FDA), to the public. His credentials fills 3 pages and is the world's leading authority on the subject, and even co-authored the only definitive book on Salvia Hispanica L.

His seed crop is under exclusive contract to a single source, privately owned referral marketing company (LifemaxTM International) The unique presentation of this seed (micro-sliced) is patented and far superior to that of other companies who grind their seed and also to those that sell the seed whole which are typically immature seeds, low quality, have fillers and are basically what is called "ditch chia". Mila™ is grown organically, harvested, sun dried, cleaned without chemicals or solvents, micro-sliced and placed in its pouch.

1. The beginning of Mila: (07:30)

2. Why Mila is grown only in a special climate: (01:38)

3. Different varieties of Chia: (01:27)

4. Selection process: (02:14)

5. White seed or black seed: (01:00)

6. Store bought Chia: (03:34)

7. Why Mila's Omega-3 is superior to fish oil: (04:09)

8. The difference between Mila and flax: (02:01)